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    The Playbook for Smarter, More Profitable Real Estate.

  • Discover how AI, data, and digital infrastructure are reshaping NOI—and why building owners must take control now.

    Peak Property Performance is more than a book—it’s a wake-up call for commercial real estate owners who are unknowingly leaving millions on the table.

    Co-authors Bill Douglas and Drew Hall bring decades of real estate and technology experience to this practical, no-jargon roadmap.

    You’ll learn how to:

    • Reclaim control of your property’s digital infrastructure
    • Apply AI to streamline operations and increase NOI
    • Avoid common pitfalls that drain long-term asset value
    • Future-proof your properties and stand out in competitive markets

    Inside the Book:

    • The 5C™ Framework: Clarify, Connect, Collect, Coordinate, Control
    • 55 Ways to Win – AI pathways to improve asset performance
    • The CRE Triangle Offense – Align teams, tools, and tenants
    • Tools: Digital Infrastructure Audit, Tech ROI Roadmap
    • Real-world case studies, endorsements from CRE market leaders
    • A future-ready mindset for owners, developers, and investors

  • ACCOLADES

    Praise for Peak Property Performance

    “I’ve seen firsthand how digital infrastructure separates marketleaders from the competition. This book delivers the strategic framework and tactical guidance needed to implement a successful digital transformation. Don’t wait to future-proof your portfolio.”

    —FRED SCHREIBER, Executive Vice President and COO, AMLI Residential

    “After years of managing corporate real estate portfolios, I cantell you that digital infrastructure isn’t just about efficiency—it’s about transforming the tenant experience. This book reveals how innovative data and technology can create workplaces that attract and retain top talent while driving operational excellence.”

    —WYN CHANNER, Senior Managing Director, JLL

    “This isn’t just another tech book—it’s a masterclass in creating value through dataand digital infrastructure. After implementing the OpticWise methodology at our 200-acre Aspiria campus, I can attest: These strategies work. Read this book before your competitors do.”

    —Chad J. Stafford, President, Occidental Management, Inc.

    “As a developer, general contractor, and operator of 4,000+ units, I know thechallenges of implementing new technology across a portfolio. This book cuts through the hype to deliver a practical digital infrastructure framework that drives NOI. Whether you’re developing new projects or optimizing existing assets, these strategies work.”

    —Joe Fielden Jr., Vice President, JA Fielden Co., Inc.

    “This step-by-step guide reveals how to harness your building’s digital potential, optimize operations, and create new revenue streams. The timing couldn’t be better—and the cost of inaction couldn’t be higher.”

    —Seth E. Konkey, Vice President, Jacobs Solutions, Inc.

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    Buy The Book in June!

    Peak Property Performance on Amazon – Launching June 24, 2025

  • THE AUTHORS

    Bill Douglas, co-author of Peak Property Performance and CEO of OpticWise.

    BILL DOUGLAS

    Bill is the CEO of OpticWise, a cutting edge company that provides data and digital infrastructure solutions for the commercial real estate industry. Bill is a leading expert in technology empowerment. His innovative approaches enable companies to create wholly owned digital ecosystems that drive revenue growth and improve operational efficiency. Bill is a lifetime entrepreneur, leading multiple companies on to the Inc. 5000 list. Known as the “Resilience Guy,” Bill is active, fit, and also coaches executives and entrepreneurs.

    Drew Hall, OpticWise Chief Systems Architect and co-author of Peak Property Performance

    DREW HALL

    Drew is the founder and chief architect at OpticWise. He brings a wealth of experience in designing expansive, high performance networks for demanding clients in both the commercial and federal sectors. OpticWise has developed innovative solutions that empower property owners and investors to unlock the full potential of their data and digital infrastructure assets. Drew is also actively involved in improvisational comedy, both as an executive team corporate trainer and as an actor in team performances.

    Ryan Goble, Ed.D. and co-author of Peak Property Performance

    RYAN GOBLE Ed.D.

    Ryan is an accomplished educator, entrepreneur, and author who has held leadership and consulting roles in the education and business sectors. As a premier education consultant, Ryan has served as the Chief Learning Officer for Irrational Labs, a Silicon Valley-based behavioral economics consultancy. He has authored multiple books, chapters, and journal publications, as well as mainstream articles for outlets including The New York Times. With his diverse experience, Ryan brings a unique perspective to the intersection of technology, learning, and industry.

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